Digital marketing company in India

Digital Marketing : Why and How


Digital Marketing is the future and it is for the passionate people about this industry and there are so many things that are happening in Digital Marketing and you have to understand What is exactly Digital Marketing is and various terminology and processes associated with successful campaigns of Marketing  

What is Digital Marketing?

Digital marketing is a very powerful tool being used by businesses of all sizes to help them grow and to drive traffic(Consumers), capture the attention of the consumers., and convert it into sales by using the Internet. But One can not directly jump on to it. One must have specific Marketing strategies and Plan to execute by using various platforms through which you can understand the consumer need and can directly/Indirectly interact with them and can easily advertise their business, products, services, and many more. Many Businesses and Individuals choose Digital Marketing is very efficient and can reach a specific audience very easily. 

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Digital marketing company in India

Best Digital Marketing Trends in 2021

  1. One minute video Content on the YouTube Shorts, Instagram reels, TikTok is the Most useful Platforms  for Marketing
  2. By hosting Webinars on Marketing Products, services etc. for guiding your audience.
  3. YouTube advertisement is the most given priority for Marketing as because of Pandemic most of the audience prefer to spend time on YouTube like Platforms.
  4. Advertisement on Other entertainment platforms like Disney Hotstar,  Amazon Prime, Netflix, Zee5 And many more.
  5. Modern Marketing replaced Conventional Marketing for interacting with the consumer by adopting Modern ways like using WhatsApp chatbot, Messenger chatbot, Calling Chatbot etc.
  6. Local SEO: Expect Google to make the Google My Business page more interactive.
  7. WhatsApp dominates with the scope of advertising or automated Integration.
  8. Instagram  dominate this year with much more scope of Product base Page advertisements on stories, etc
  9. Influencer based advertising become prominent. 
  10. Interacting with Consumers through memes, Videos is most important in 2021.
  11. Rise of Podcast Culture.
  12. Automation is the key to Digital Marketing by using an automated bot, Automated messages, Automated emails, etc.

Why Should You Learn Digital Marketing? 

  1. Because it doesn’t actually require any Technical knowledge as many people don’t want to learn about Digital Marketing as they believe that Digital Marketing is all about Technology, But that’s not the truth. Digital Marketing is a combination of :
  • Technical Stuff (10%)
  • Content (50%)
  • Right process (30%)
  • Analytics (10%)
  • Analytics is possessed a very important role in Digital Marketing as at the end of the day you will have to evaluate the metrics of the investment that you have done in this Digital Marketing Process along with other info such as consumer’s interest and behaviour. 

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  1. Digital Marketing is growing as Internet users are increasing day by day very rapidly. As per the research :
    digital marketing

 As these numbers will increase, Digital Marketing will grow furthermore.

  1. Digital Marketing is not only the future but it is present too. This is the Market size of the digital advertising industry across India from the financial year 2011 to 2020, with estimates until 2024.
  2. The marketer needs a Digital Marketing edge. Digital Marketing knowledge is essential to climb up the ladder. If you are Digital Marketer and cannot grow, then take the ladder of the digital marketing route.

Digital Marketing as a career opportunity. As online media is growing, career opportunities in digital marketing are increasing. As per the stats, the growth of India’s digital advertising industry is now at 33.5%. By 2021.

Career opportunities are:

  • Digital Marketing Manager
  •  Search Engine Optimizer
  • Social Media Marketer 
  • Content Marketer
  • Email Marketer
  • Google ads Marketer
  • Content Marketer for Audio, Video, Posts, Blogs.
  • SEO specialist
  • Video Maker for all the social media platforms
  • Automation Expert
  • Web Analyst, etc.

  1. You save the additional cost on traditional advertisement. Your Overall cost spending becomes less. You can invest saved money in different things of your business.
  2. Digital Marketing is the crucial factor for Branding. It takes our business company to the global level.  

To read more about future in digital marketing, visit this.

That’s all about Digital Marketing. If you want to avail of digital marketing services for your brand, we at Olance India can help you out. Contact us now!

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