What is a Design?
Design is often interpreted as paintings, sketches, clothes, software, etc. It’s also interpreted as a product—smartphone, furniture, camera, stationery, etc. But design is not that limited, it is broad.
Be it be a beautiful home, an accessible website, a well-organized social media feed, or even a questionnaire, it’s all a result of a good design.
Some say designing is neither engineering nor art but close, some say it’s just asking questions like, what you are trying to communicate or what is its function, etc, while some suggest its a technique of producing different concepts and a lot of other definitions. There is no one definition to design, although in technical terms design is to create, fashion, execute, or construct according to plan. Designing as mentioned above, has a very broad spectrum.
Role of designing in branding
Designing plays a very important role in branding. It’s not just the brand’s logo, it is much more than that. It gives your brand a personality, it is what makes your brand memorable and makes it stand out in the swamp of thousands of other brands.
What do you think separates Coca-cola from Pepsi, or 7UP from Sprite, or Zee Tv from Star plus, it’s the branding.
You look at the logo, the bottle design, or the colour layout, and it triggers your memory of the brand. This is how crucial designing is to make your brand stand out. Nike, Apple, and Underarmour are just other examples of an excellent confluence of designing and branding together.
Designing Services that can be used by Brands:
Banner designing: It is a very integral part of any brand as banners are put up in large sizes above large buildings or over large billboards that draw the attention of many viewers passing by, therefore making it appropriate and to the point is very necessary.
Business cards: This is one of the essential things while you are starting your business as business cards contain valuable information such as your contact details and a bit about your brand as well. Therefore these should be designed in such a manner so that they cover all the details perfectly in the limited space provided.
Infographics: An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic. Infographics use striking, engaging visuals to communicate information quickly and clearly.
Logo Design: An integral part of any brand building is a logo, it is something that says a lot about the personality of the brand therefore these freelancers first discuss and understand your ideology and essential things about your brand and give you your desired results.
Magazine: Planning to launch a magazine, a perfect layout as is important as the content.
Menu and Catalog: Just like everything else, these need to be unique and aesthetic too.
Posters: Poster’s importance is very well understood as whenever you want to launch a new product posters play a very important role in giving a small gist of what that product would look like.
Presentations: This is yet another important part of your brand. A good presentation promises effective communication.
Scan Code: Yes personalized scan codes are a thing.
Social Media Theme Template: Social media today plays just as important a role as any other for every business, be it be a beverage or an application or any other product, an attractive and informative social media representation promises a good audience as any other media.
Overall, to help build a successful brand one needs to use effective designing strategies at every step, right from business structure to media representation. We, at Olance India, help you with the Branding of your business by offering a wide river of services. Contact Us now!